Marketing Strategy and Revenue Generation
Impact Analytics specializes in communications channel architecture, getting the right message to the right person at the right time. We’ll design the flow of your marketing content and map out the conversation and interaction that must happen with each destination, avoiding common pitfalls.
Content Strategies - Did you know that if you use the same content for Re-marketing as you do you SEM you could suddenly become the most annoying person on Earth to your most important audience? Quality, quantity, rhythm and timing. We will produce the right content strategy for each channel.
Product Strategies - Timing, sales trends, coordination with offline marketing, complementing publisher content, we can help you position your products so your audience is most likely to buy.
Channel Strategies - Communications channels are complex, some you control, others are free wheeling, each has a rhythm, each has expections from its user base. The right strategy will amplify your message and perhaps even push it viral. the wrong strategy will provide a money pit for your marketing dollars. In fact, if you time your branding and retails messages badly, your competition will swoop in to take advantage of the awareness you've created. (And with good intel, you can do the same to them!!).
Sponsor Strategies - Sharing a demographic with your sponsor is important, but developing a compatible message can improve results dramatically.
Revenue Generation - At Impact Analytics, we have the experience of creating multi-million dollar revenue streams for publishers in online media. We are doing this now for Publishers and seeking new ones. If you are a political campaign or non-profit, we can partner you with a publisher and enhance your revenue streams in a very short time.
Revenue Generation for Publishers and Content Owners
if you are producing content several times a week, whether original or as an aggregation of other people's work, that content is valuable to your readers. But the value from the advertisers perspective is not in your content, but rather in the communications channels you provide and the number of people you ulimately reach.
Impact Analytics can substantially improve your profitability by increasing the inventory of ad space in media that is in demand. We have built email lists in the millions and have worked with top web sites in increasing display advertising and optimizing profits. And through our partnerships we can find markets for your inventory with the best sponsors on an ongoing basis. Our email acquisition programs are innovative, powerful and effective taking advantage of the strength of the content and providing a one-to-one communications channel between you and your readers.
We can develop a complete online marketing and growth strategy, providing a channel strategy using enhanced marketing reach to drive social and mobile media (if that makes sense for you!).
One of our specialties during this election year is conservative media, appealing to conservative sponsors (including finance and health). We have the immediate ability to create partnerships between fundraisers and publishers to the benefit of both. Fundraisers can take advantage of an intimated the audience and the brand of the large scale publisher to get fresh fundraising leads, solicit volunteers, and build an audience base for the fundraisers message.
Email Acquisition and Lead Generation
Impact Analytics has deep experience in acquiring email addresses using "impulse response" techniques. Once the message is decided the method is entirely data driven. We've collected millions of addresses on behalf of publishers, our methods have been white listed by Return Path and all major ISPs.
We have the immediate ability to create partnerships between fundraisers and publishers, to the great benefit of both. Fundraisers can take advantage of the brand of the large scale publisher and an intimate relationship with the publisher's audience and to get fresh fundraising leads, solicit volunteers, and build an audience base for the fundraiser's message.
We can target a large audience of conservative web users (5 million) and email addresses (several million), then amplify your message and audience through social networks (Facebook, Google Plus, Twitter and more).
We have proprietary techniques to identify contributors, enthusiasts and potential activists in any geographic region on a large scale and we can provide strategy to get the greatest impact.
Email List Management
Our team has helped client deliver more than 4 Billion emails and manage over 18,000 email campaigns. Yet even with some of the most aggressive marketing techniques in the industry, our delivery has averaged over 98% and we have maintained good standing with Return Path and the major ISPs.
We believe the purpose of an email is to reach customers and ultimately make you money. Whether it's a customer loyalty program of high rollers to be treated with kid gloves or a high turnover lead list to generate short term revenue, we can structure your program to maximize effectiveness.
By the way, we also can provide product strategies based on our experience in bundling, incentivizing and timing to channel efficiency.